| What Weight Watchers offers: |
When you’re on a “typical” diet you get: |
| An integrated approach emphasizing good eating choices, healthy habits, a supportive environment and exercise. |
A focus just on food. Most “diets” tend to ignore exercise and other factors necessary for sustained weight loss. |
| A plan that allows you to eat what you like, with an emphasis on nutrition and advice on staying satisfied by choosing the foods you enjoy. |
Rigid rules you must follow to succeed or requirements that eliminate some foods entirely. Often, you must buy special foods from a specific diet company. |
| A sensible plan to help you lose weight at a healthy rate plus the knowledge and info you need to help you keep it off for good. |
Promises of rapid weight loss with little effort, but no information on how to keep the weight off for the long haul. |
| A time-tested approach informed by analyzing years of scientific studies. |
“Proof” often based on one scientific study designed to support the diet’s claims. |
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A food plan that can adapt to any lifestyle or unique needs. |
Little consideration for you as an individual, with just one approach to suit everyone’s needs. |